Feed MRSS-S el_comidista_a, english.elpais.com en-us https://english.elpais.com Sat, 23 May 2026 04:00:00 GMT https://english.elpais.com/lifestyle/2026-05-23/cereals-just-for-real-men-food-becomes-the-new-battleground-of-the-manosphere.html Sat, 23 May 2026 04:00:00 GMT https://english.elpais.com/lifestyle/2026-05-23/cereals-just-for-real-men-food-becomes-the-new-battleground-of-the-manosphere.html Marita Alonso The most misogynistic corner of the internet has found a niche in selling everyday products — soaps, cereals, creams — rebranded through a polarized, toxic vision of masculinity The most misogynistic corner of the internet has found a niche in selling everyday products — soaps, cereals, creams — rebranded through a polarized, toxic vision of masculinity Cereales Joseph Biden Marketing El Comidista Bettmann (Bettmann Archive) Man in Suit Eating Bowl of Cereal Advertisement featuring a man eating cereal. Advertisement featuring a man eating cereal. <p>“Cereal Finally Manned Up.” That’s the slogan of <a href="https://eatmancereal.com/" target="_blank" rel="noreferrer" title="https://eatmancereal.com/">Man Cereal</a>, a cereal brand that not only contains creatine and extra protein—a gym bro’s dream — but also stands out for its packaging design that appeals to hypermasculinity by eschewing the colorful boxes that characterize most cereals on the market. </p><p><a href="https://english.elpais.com/lifestyle/2026-05-23/cereals-just-for-real-men-food-becomes-the-new-battleground-of-the-manosphere.html" target="_blank">Seguir leyendo</a></p>